Need Experienced VP Of Marketing Paying up to $200k -
Location: San Diego
Posted on: October 17, 2024
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Job Description:
Need Highly Experienced VP Of Internet Marketing Position is
Paying up to $200K. AppleOne's client is looking for an experience
VP of Internet Marketing to join their team as a strategic arm in
taking their visionary product and online properties into a
scalable service that they are able to take to market.
Responsibilities: -Responsible for driving key business objectives
through the development of global media and content strategies that
give voice and advocacy to this vision. -Provide ongoing key
consumer, industry and brand insights and trends to critical
business partners. -Support innovation and technology initiatives
in an effort to drive traffic, acquisition, brand sentiment,
consumer engagement and reach. -Responsible for leading and
developing a team of digital and social advocates. -Identify
opportunities to drive multi-channel behavior and offer a seamless
experience across channels. Digital & Social Media -Provide thought
leadership and influence to develop paid digital and social media
strategies that support marketing programs, quarterly and annually,
and drive maximum digital engagement, reach and business
performance. -Ideate and develop strategic digital partnerships
with current emerging networks that can drive business, support
marketing content and create new business opportunities. -
Understanding/tracking of interest communities. -Posses the
expertise and leadership to lead a team of community managers that
are well versed in the nuances of each channel; posses global
knowledge of social channels ad nuances as would a "social
scientist." -Responsible for current trends and keeping up to date
with beta or "first-mover" opportunities to test expansion of
social platforms. - Oversees and approves weekly content calendar
for all channels. -Expertise and experience in social media crisis
management. Creative/Content Strategy -Develop intellectual
property for seasonal, monthly and daily content strategies.
-Create, evaluate, and execute Creative designs for the internet,
providing insights essential to creating social/digital media.
-Oversee the writing of all creative briefs and management of the
creative process from concept through execution. Analytics -Partner
closely with and often overseeing the work of the social analytic
team; candidate has a knowledge foundation in Digital and Social
media analytics ad is at the forefront of tools available in the
space. -Candidate can diagnose new ways to measure emerging
platforms and omni-channel efforts. -Supports weekly dashboard and
assists in reporting results and forecasts metrics on a weekly,
monthly and quarterly basis. Tech/Innovation -Keen awareness of
user experience best practices; responsible for project management
of -User experience build-outs with a future eye on global
adoption. -Savvy in negotiations and understanding of pricing
benchmarks in adtech. -Well versed in targeted community and
keyword based strategies. Qualifications -Strategic thinker with
passion for the customer and an ability to think creatively and
analytically. -Self-started with strong points of view. -Persuasive
communicator. -Significant experience in consumer marketing
programs that drive awareness, acquisition, and loyalty. -Proven
experience in working effectively with creative and marketing
organizations. -Proven leader with experience in managing
departments and building new teams from the ground up.
We are an equal employment opportunity employer and will consider
all qualified candidates without regard to disability or protected
veteran status.
Keywords: , La Quinta , Need Experienced VP Of Marketing Paying up to $200k -, Executive , San Diego, California
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